UCD became one of the first universities to offer experiential learning in 2010.
Its courses develop graduates with an entrepreneurial mindset and the resilience to adapt in a turbulent world. Thousands of students have since passed through the Innovation Academy and discovered creative new ways of looking at the world, while developing the skills employers need.
But since the Academy’s ground-breaking beginnings, this approach to learning has become more mainstream. With competitor universities snapping at its heels, it was time for the Academy to re-assert itself in the marketplace and communicate its superb credentials to the world. IE Digital came on board to rebrand the Academy and create a website worthy of the education on offer.
Internal stakeholder workshops
We conducted in-depth workshops with the educators and business development team at UCD Innovation Academy. Through these sessions, IE Digital got to the heart of the Academy’s communication challenges, its audiences, and the desired user experience for the website.
The primary audiences for the website are the Academy’s learners. These come in two groups:
- University College Dublin students
Existing undergraduates and postgraduate students from across all disciplines, from medicine to the arts. They can apply for modules at the Innovation Academy to experience learning from a completely different perspective.
- Lifelong learners
Adults who have hit a turning point in their career and want to upskill. They may come to the Academy directly, through their employer, or through government-funded schemes.
Educators also come to the academy to learn pioneering approaches to learning and reignite their love of teaching. Through these courses, the Academy radiates the experiential learning approach across the world.
Other secondary audiences include Alumni and Partners – from government and policymakers to corporates and academics.